Just Women's Sports

Background

Just Women's Sports is the go-to media platform for allthings women’s sports. With a strong social media andpodcast presence, JWS wanted to increase on-goingawareness through their 2× / week email newsletter.

Visit justwomenssports.com

Goal

Increase newsletter email list sizeand engagement.

Results

Maison Digital developed a partnershipprogram to increase the number ofsubscribed email recipients by 21% forJust Women's Sports in 3 weeks. We partnered with some of the top fitnesssites like Self Magazine and Livestrong.com.

In addition, through A/B testing andoptimizations, open rates for email increased2−3 percentage points.

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