Matthew Hoffman

Background

Matthew Hoffman is an American television personality,host, Broadway investor and narrator. He is best knownfor being the narrator and co-writer of Love Island USAon CBS and Netflix and Laid Bare on Paramount+.

Goal

Increase visibility and awareness for Matthew Hoffmanon Google.

Challenge

Brand image and exposure play a vital role especially whenyour personal name is your brand. Matthew, unfortunately,has the same name as an American serial killer whoserankings overwhelmed search results, making it difficultto compete with searches for “Matthew Hoffman”.

Results

Maison Digital partnered with Matthew on developing a Wikipedia page, the most effective way to competefor “Matthew Hoffman” searches. Positioning Matthew’s Wikipedia page at the top of the results page wouldprovide the visibility to distinguish Matthew’s brand from the serial killer.

Matthew’s Wikipedia now ranks in position number two for the “matthew hoffman” search term, which is a querysearched over 60,000 times per month. His other branding channels, such as social media and Google imagesearch, have improved in rank as well.