Local Business Marketing

Our Strategic Planning Process

At Maison Digital, we specialize in making your local business the go-to choice for customers in your community. Our proven Local SEO process ensures your business shines in local search results, driving foot traffic, online inquiries, and growth.

Local Presence Audit & Competitor Analysis

We start with a deep dive into your current online local presence, assessing your existing Google Business Profile, website, and local directory listings. We also analyze your local competitors to identify their strengths and weaknesses, uncovering opportunities for your business to stand out in the local search landscape.

Google Business Profile (GBP) Optimization

Your Google Business Profile is the cornerstone of local SEO. We meticulously optimize every aspect of your GBP, ensuring all information (Name, Address, Phone Number - NAP) is accurate and consistent. This includes optimizing your business description, categories, services, hours, photos, and leveraging Google Posts to keep your listing fresh and engaging.

Local Keyword Strategy & On-Page Optimization

We conduct in-depth local keyword research to identify the specific terms and phrases your local customers are using to find businesses like yours (e.g., "best coffee shop [city name]", "plumber near me"). We then optimize your website's content, meta tags, headers, and internal linking structure with these keywords, making your site highly relevant to local searches.

Local Citation Building & NAP Consistency

We build and manage your local citations – mentions of your business's NAP information across various online directories (Yelp, Yellow Pages, industry-specific sites, etc.). Maintaining NAP consistency across all platforms is critical, as discrepancies can confuse search engines and harm your local rankings.

Online Review Management & Reputation Building

Positive online reviews are powerful for local SEO and building trust. We implement strategies to encourage your happy customers to leave reviews on Google and other relevant platforms. We also actively monitor and respond to all reviews, both positive and negative, demonstrating your commitment to customer satisfaction and enhancing your online reputation.

Local Content Creation & Link Building

We develop localized content for your website, such as blog posts about local events, community news, or services specific to your area. This not only engages your local audience but also signals local relevance to search engines. We also pursue local link building opportunities, acquiring backlinks from other reputable local businesses and organizations to boost your website's authority.