Men's Journal

Background

Men's Journal Magazine lost traffic and rank after amajor algorithm change on Google search in 2019.Maison Digital was tasked with initially growing trafficthrough paid and SEO efforts, eventually leading to anaudience development strategy.

Project Scope

• Search engine optimization (SEO)
• Paid media buying to drive traffic
• Weekly and monthly analytics and analysis
• Social media strategies and tactics for follower and traffic growth
• Facebook traffic driving optimizations
• Partnership marketing for email growth

Results

Year over year traffic from naturalsearch (or SEO) is up +51%. Pages per session from SEO increasedby 10.5%. Partnering with edit we optimizedarticles with the most SEO value andpotential determined through an SEOanalysis.

Implemented a partnership strategy to growthe email list. Growth in clicks from email asmuch as 80% year over year comparingby month.