The Evercake

Background

The Evercake is an online boutique bakery that deliverscustom cakes in Manhattan. As a relatively new businessand serving a specific geographic area, The Evercakewanted to use paid media to amplify their voice in areaswhere they deliver. Through a three-step process,Maison Digital is able to scale with a targeted campaignat a 620% ROAS.

Project Scope

• Paid media management on Yelp, Google and Facebook
• Geo targeted and hyper local (targeting by zip code) marketing
• In-depth reporting and analysis
• Creative planning and collaboration with The Evercake

Results

Year-over-year sales are up +450% andsales in 2021 are up +65%, prior to launchingcampaigns. Call volume and offline orders increased15 - 20% from Yelp Ads and Googlephone extensions.

Partnering with The Evercake's founder,we enhanced the user experience for a4 ppt increase in conversions and addeda cross-sell app that accounted for 5%of sales.